Let's cut to the chase, these are the benefits of using drones for your real estate marketing.
BENEFIT #1 - Cost effective
There is no cost effective alternative to drone aerial photography, especially when it comes to marketing. It is highly profitable for the real estate sector in terms of marketing. It is impossible to reproduce the unique views of the property and the surroundings that it offers. Even if you climb the highest building, you can not capture the shot as beautifully as in the case of a drone. With the help of drone photography you can fly around a home, look through the windows and travel throughout the entire house in a matter of only minutes. Moreover, with the addition of voice-overs and soundtracks, these simple virtual tours can transform into amazing visual stories that are filled with history and information.
BENEFIT #2 - Helps beat the competition
There is nothing better than drones for property listing, and for beating the competition. Stand out from your competition by being a real estate agent who embraces new technology and uses every avenue to sell a clients home quickly while also gives the buyers a more filling advertising experience. Drone photography provides better details, more information and stunning visuals . This helps you stand out from the crowd and make potential buyers take a second look at you. Every photo and video made using a quality drone camera looks incredible and stands out from the rest. Thus, to survive the game and grow your real estate business, it'd be wise to make use of drone photography and experience the wonderous sights that will take yours and your clients breath away.
BENEFIT #3 - Excellent for capturing mansions and bigger homes
Regular, conventional photography might be useful for smaller homes, but what about the large estates with six bedrooms and many other big or small rooms? It is not practical to capture such houses using conventional cameras.
Drone photography is highly useful for the unique and larger homes that can’t be photographed well with conventional cameras and from the ground. A few years back, John Morrison, who is a well-known real estate broker and is the owner of various properties in Illinois, showcased a huge lakefront mansion using drone photography. The villa had been off the market previously. According to John Morrison, this mansion consists of a basketball
court, a private lakefront and spectacular surroundings. These beautiful details could not be captured in one frame with a conventional camera. Morrison states that it looked just like a two-story ordinary house when it was caught with a traditional camera. However, with the help of drone photography, it became possible to capture the unique selling points of this entire house, such as the sizable vacant space around it, the lake and even the indoor basketball court. Moreover, the drone also made it possible to capture the entire scope of the house and even the lake that lies behind the house.
That is why drones are not only a luxury but now are becoming a necessity for the real estate industry. As they can fly higher and farther, they can offer you an immense variety of photos and videos that can be shared on a listing. Thus, it gives you the advantage of showing you and the buyers what they want, and precisely what they are looking for!
BENEFIT #4 - Buyers can get town tours
Another thing you can get with the help of drone photography, is for buyers to get a chance to visit and explore their entire new town while also sitting in the comfort of their own homes. These aerial videos and photos are also useful for the people who are already living in the city and want to get familiar with other parts of the surroundings. Aerial views can allow the clients to visualize the water bodies, trails, beaches, golf courses, parks, other landmarks and amenities around the area. These details cannot often be seen or understood only by looking at maps or other satellite photos.
BENEFIT #5 - Unique Technology
With the help of drone technology, you can capture the dramatic angles that add amazing details in one photo. You are also able to capture the surrounding neighborhood with the help of drone cameras, which is a huge concern for all the homeowners out there. The clients want to make sure that the surrounding community and the location of their property are also as amazing as the property itself.
There is simply no alternative to drone photography, and it serves as a foundation of real estate marketing.
BENEFIT # 6 - They are easily available
Gone are the days when capturing aerial views of homes and properties was only for the rich. Back in those days, real estate agents and managers would have to hire expensive helicopters to capture these views of the properties. It wasn’t only a costly and hectic job, but it would also require a highly trained and professional photographer. Thus, the cost of both the helicopter and the photographer would be out of reach of the average real estate agents, and most of them could not afford it.
The tables have turned now though, and drones have replaced all of those expensive means of photography and marketing, meaning drone companies offering these shots can pass the savings onto you. Investing in a good drone company is incredibly affordable now.
Moreover, you don't need an entire team or overly expensive equipment, streamlining the whole process to get the shots you want, when you want them. It not only saves your money, but also your time which would otherwise be wasted on worrying about logistics, having expensive re-shoots, and waiting for shots to be taken and processed.
You might need to learn some tips about drone photography to know which shots you want, how to take them, the various hardware settings, and you may need professional understanding in editing software to fully capture the benefits of drone photography. Moreover, drone companies are readily available most places, so you can get one right away. However, we would recommend you to invest only in an ethical and high-quality drone company, such as the well-known incredibly humble Teslas Drones in Edmonds, WA! We aren't just saying all of this because we want you to use our drone pilots, we truly believe it is a wonderful investment on your properties, so don’t run after the cheap companies. Be wise, pick the right ones and enjoy the fantastic views of your properties using this wonderful new aerial photography.
BENEFIT #7 - Social media is filled with aerial videos
This is the era of social media where you can find all of the big, and the small businesses easily. It has made marketing much easier, but also very different for us.
Digital marketing has now replaced many other conventional modes of marketing. Now videos are shared in a matter of seconds on social media, and that is why social media is known as the father of all other media platforms. These aerial videos are quickly becoming a center of attention on social media as well. Now, the photos and videos that are being captured by drones can draw the attention of any audience. Social media is also so powerful that your aerial videos can go viral within minutes, and that can be highly profitable for any business.
Buyers and clients want something detailed, especially when it comes to investing in a property. They don't rely on videos and photos that are taken from one corner of a room. These new potential buyers want to feel like they are entering the house, and see the 360-degree views of all their potential surroundings. Thus, it creates a real and unmatched experience for the clients, which highly increases the chances for a sale and therefore is highly profitable for the business.
BENEFIT #8 - What’s better than drones for location details?
If you want to capture the intricate details of a location, then what is better than a drone camera? With the help of drones, you can capture every little detail for your target audience. Aerial views can help your clients in determining where precisely the location of the property is. The potential clients can even see who are the immediate next-door neighbors and what the details of the surroundings are. Moreover, you can also cover all aspects of the back and front yards, the street, and often further. Your buyers can even see if there are schools nearby where they can send their children! In short, a drone can capture everything that is inside and around a building.
Previously, real estate agents used to provide maps of areas so that people can see what’s around the property, but now actual footage is doing this job. People can visit the property and the neighborhood by sitting in their homes. So, it creates better, more exciting virtual tours and saves the time of the agents as well as of that of the potential clients.
So now you've seen how amazing drones can be for your business and marketing. It's pretty clear now that to move on and make your place in the world of real estate, it is essential to keep up with the latest technology and embrace the world of aerial marketing whether or not you hire a drone company or fly drones yourself.
Other than shooting amazing videos and capturing photos of oceanfront homes, these useful little flying buddies can also help the real estate business in many other different ways such as:
* Property assessments
* Home checkups and inspections
* Documenting and recording the property lines in case of any damage such as fire and hurricanes as well as monitoring and documenting land erosion * Increasing the online presence of properties
Moreover, with the help of drone technology, it is also now possible to generate finely-grained 3D mockups of landscapes and buildings which helps in construction and mining industries, as well as in agriculture and inland development. In the future, it is also expected that these tools will help the real estate developers to make the best use of limited resources and then design their homes accordingly to fit into a particular environment. Furthermore, drones are not just a phase like many other digital inventions have been in the past. Instead, drones are here to stay. For many people, it is just a hobby, while for others it serves as an often vital part of their jobs. The world of real estate marketing is changing at a rapid speed with the invention of drones, and it's quite apparent to see why. This revolutionary technology can never be replaced now, and it will keep on evolving and doing wonders in the future. So far, the future of drones in the real industry seems pretty good. Let’s see what happens in the future!
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