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Drone Photos in Real Estate: Do they really work?

Updated: Jan 2, 2022



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Teslas Drones LLC - Real Estate Drone Photography


If you own a real estate property, then you must be aware that marketing your real estate property can be one of the most daunting tasks. The competition is brutal out there, and it can be pretty hard to stand out from the crowd.


So, how do you beat this competition? Let’s find out!



INTRODUCTION:


Over the past decade, we have seen an immense change in real estate marketing. TV commercials, billboards and newspapers just are not as attractive to people anymore. Real estate agencies are now looking for innovative marketing strategies, and the old ones are being replaced. Thus, the whole world of real estate marketing is now quickly evolving. We can see new technologies and new developments every single year. And now, people can see their desired property right from the comfort of their very own homes.


According to a statistic by Wall Street Journal, most of the clients who are in search of a new property devote more than 60-70% of their time on the images provided by realtors. It shows us how drones can revolutionize the entire sector of real estate marketing. The high-quality photography and videography for the property listings are vital assets to any and all of the real estate agents out there. Many of these agents claim that drones have been the best, and often only new technology critical for the real estate sector since the internet.


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Teslas Drones LLC - Real Estate Drone Photography

Real estate footage made by drones is quickly becoming widely sought out by sellers and buyers




In this post, we will throw some light on one of the fastest-growing and innovative marketing strategies used by the real estate industry in the form of aerial images. Drone photography is taking over many of the more primitive marketing strategies. Now, drones are being used everywhere in real estate listings from vacant land and residential homes and apartments, to commercial properties and resorts. The latest drone technology is now capable of doing wonders by capturing images, videos, 360-degree panoramas and even overhead mapping images including detailed roof reports.



HOW DRONES HAVE TRANSFORMED REAL ESTATE MARKETING


One of the highly advanced marketing weapons in the real estate industry is the use of drone photography and video tours. The flying cameras used by real estate photographers are creating theatrical and extensive shots of the properties with their landscapes, mountain vistas, oceans, even gardens and striking home exteriors. These drones are capable of taking gorgeous shots of homes that you might never have even imagined before. Video tours of large properties can highlight details and features of houses, landscapes or apartments in a dramatic form, whether flying only 3 feet above the front door and driveway, or zooming out to create a mesmerizing image of the property.



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Teslas Drones LLC - Real Estate Drone Photography






Drone cameras are also being used for the inside tours of these homes. The cameras create amazing flowing motion tours of whole houses in ultra HD that is so powerful it could even rival a Hollywood film










Taking the footage of interiors with fly-around scenes and aerial views of outside attractions such as pools, statues, balconies and views have proven to be a game-changer in the world of real estate marketing. Thus, the drones can not only capture the intricate details of homes and buildings, but it can also cover the aspects of the entire property along with its surroundings.



WHY SHOULD YOU USE DRONES FOR REAL ESTATE MARKETING?


You might be thinking, how could a drone help you in selling the property? Well, aerial photography has replaced many conventional ways of photography as well as marketing. It adds a refreshing touch to the photos and videos and acts as a unique selling point.


Following are some of the cool factors that show why you should use drones for your real estate marketing: * Drones are capable of moving effortlessly,

especially in those areas that are difficult to access.


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Teslas Drones LLC - Real Estate Drone Photography

* We all know that buyers are always in search of realistic and interactive presentations. This is why aerial videos are perfect for promotion.


* The best thing about drone photography is that it is affordable. Depending on the needs of your particular real estate listing, it can be up to ten times cheaper for aerial and HD photography.


* Drones are an excellent way of establishing your reputation as one of the best and innovative real estate agents. They can allow you to embrace new technologies, trends and techniques to benefit you and your clients.



Let’s move on and explore the future of drone photography for real estate marketing, so that you can elevate your real estate business and go above and beyond the competition.



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Teslas Drones LLC - Real Estate Drone Photography


BOTTOM LINE


A drone or drone company can be one of the best investments made if you want to capture striking photos of your property and gain the attention of your potential buyers. These advantages of drones are highly helpful for both the buyers and the real estate agents. Whether it’s about highlighting the gorgeous garden, waterfront view, or a cool swimming pool, with the help of aerial drone photography, you can capture the beauty of a property far better than any conventional ground-based photography! Aerial views of buildings and


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Teslas Drones LLC - Real Estate Drone Photography

landscapes are not only pleasing and appealing to watch because of the cinematic effects, but they are also full of information you often can't get anywhere else. With the help of a drone, you can make your real estate business stand out from the pack, and it will also enable the potential buyers to get exactly what they want!


So end all be all, if you want to grow your real estate business and take it to the next level, then you will need to adopt the latest drone technologies to go and get those amazing shots!



Works Cited


Abble. (2019, March 29). Drones for Real Estate-Benefits of Using Drones in Real Estate. Retrieved from Outstanding Drone: https://www.outstandingdrone.com/drones-real-estate/

Daniels, D. (2019, April 5). Real estate agents' guide to drones. Retrieved from finder: https://www.finder.com/real-estate-agents-guide-to-drones

Glink, I. (2017, March 6). Nine ways drones are changing real estate. Retrieved from CBS NEWS: https://www.cbsnews.com/media/9-ways-drones-are-changing-real-estate/

How Drones are THE Future of Real Estate Marketing. (2018, November 27). Retrieved from The Drone Logic: https://www.thedronelogic.com/drone-uses/commercial-drone-uses/using-drones-for-real-estate-marketing/

Nixon, A. (2018, November 11). Fly it, or Buy it? The Complete Guide To Using Camera Drones for Real Estate Marketing. Retrieved from Best Drone for the job: https://bestdroneforthejob.com/drone-buying-guides/fly-it-or-buy-it-the-complete-guide-to-using-camera-drones-for-real-estate-marketing/

Young, J. (2019, July 7). Using Drones for Real Estate Photography. Retrieved from Drone Guru: https://www.droneguru.net/using-drones-for-real-estate-photography/

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